01
Organise discovery.
Men and Women lead the navigation; category, colour and size support collection browsing.
THE WORK / FORME
Everyday, considered.
A contemporary western-wear ecommerce concept. Editorial imagery meets clear navigation, thoughtful product details and a consistent experience across screens.
Explore the experience ↓
[ 01 / PROJECT OVERVIEW ]MADE FOR PEOPLE.
Project overview.
FORME is a quiet digital wardrobe for women and men. The design gives six considered pieces room to breathe while supporting the practical decisions around category, colour, size, fit and care.
THE PEOPLE
Shoppers who value a considered wardrobe and a straightforward shopping experience.
THE SCOPE
Art direction, ecommerce UI, responsive web design, collection discovery, product detail, wishlist, brand story and support.
THE STATUS
Design concept.
UX/UI and interaction design.
[ 02 / THE PROBLEM ]MADE FOR PEOPLE.
The problem.
A fashion website needs to express the brand while helping shoppers make practical choices. Product imagery alone cannot explain fit, fabric, sizing or what is included. The challenge is to preserve a calm editorial experience without making collection discovery and product decisions difficult to follow.
[ 03 / THE SOLUTION ]MADE FOR PEOPLE.
The solution.
Let the garments lead within a consistent responsive system. Organise browsing around Women and Men, with collection controls for narrowing the selection. Bring multiple product views, size guidance, fit, fabric and care into the detail page, then carry the same clear visual language through saved pieces, the brand story and support.
[ 04 / DESIGN PRIORITIES ]MADE FOR PEOPLE.
A few priorities.
A clearer direction.
Three priorities that guide the experience.
02
Bring the details closer.
Multiple views, a size guide and fit information support a more informed choice.
03
Carry the experience through.
About, Contact and Wishlist follow the same hierarchy, spacing and tone.
[ 05 / THE STRUCTURE ]MADE FOR PEOPLE.
A place for everything.
A clearer way through.
The main areas of the experience, organised around the tasks people need to complete.
Discover
Campaign-led homepage, women, men and the everyday collection.
Compare
Consistent photography, product names, visible rupee prices and filters.
Consider
Product photographs, colour, size, fit, fabric, care and delivery information.
Save
Wishlist states and a local demo shopping bag.
Connect
Brand story, contact, support and practical store information.
[ 06 / THE WORK ]MADE FOR PEOPLE.
The experience,
in context.
Explore the project views. Select any image for a larger view without leaving this page.
[ 07 / THE VISUAL LANGUAGE ]MADE FOR PEOPLE.
Character in the details.
Clarity throughout.
Inter Regular and Medium establish the project’s quiet typographic identity. Mavocado’s surrounding case-study copy stays in Arimo.
Surface#FFFFFF
Background#F5F5F2
Soft sage#DFE5DC
Campaign blue#C8D0D6
Ink#222720
[ 08 / REFLECTION & VALIDATION ]MADE FOR PEOPLE.
Designed with intent.
Open to learning.
This is a portfolio concept. The design approach documents the rationale for collection navigation, comparison and product information; it does not claim completed user research or measured conversion gains.
- Find a piece using collection controls.
- Understand size, fit and what the purchase includes.
- Save a piece and recover it from the wishlist.
- Browse the same journey on a smaller screen.
Concept pricing and store policies are illustrative. The prototype uses a local demo bag; no payment, shipment or support message is sent.
