01
Start with the animal.
Keep the selected companion visible and make care relevant to its species.
THE WORK / PAWMITRA
Care has many faces.
One thoughtful home for dogs, cats and the herds that are family too. An animal-care mobile experience designed for India.
Explore the experience ↓
[ 01 / PROJECT OVERVIEW ]MADE FOR PEOPLE.
Project overview.
PawMitra brings everyday care, health records, provider discovery and preparation into one connected experience. Animal identity stays close to the journey, with species-relevant care for pet parents and cattle caregivers.
THE PEOPLE
Pet parents and cattle caregivers in India, including households caring for more than one animal.
THE SCOPE
Mobile UI, progressive onboarding, animal profiles, care journeys, health passports, provider comparison and an interactive concept.
THE STATUS
Design concept.
UX/UI and interaction design.
[ 02 / THE PROBLEM ]MADE FOR PEOPLE.
The problem.
Animal care stretches across everyday routines, provider discovery, health records, travel and urgent situations. A caregiver needs care that fits the selected animal, enough information to compare providers and a reliable place to find records. Cows and herds need relevant tools without being treated as an afterthought to dogs and cats.
[ 03 / THE SOLUTION ]MADE FOR PEOPLE.
The solution.
Keep animal identity at the centre of a connected care experience. Use progressive onboarding to establish species and context, bring relevant services into Today, and support comparison with detailed provider profiles. Give each animal a health passport, add cow and herd journeys, and separate urgent-help paths from routine discovery while making prototype limits clear.
[ 04 / DESIGN PRIORITIES ]MADE FOR PEOPLE.
A few priorities.
A clearer direction.
Three priorities that guide the experience.
02
Make reassurance useful.
Balance a warm visual language with practical information and clear next steps.
03
Keep urgent help obvious.
Separate emergency actions from everyday browsing and discovery.
[ 05 / THE STRUCTURE ]MADE FOR PEOPLE.
A place for everything.
A clearer way through.
The main areas of the experience, organised around the tasks people need to complete.
Today
Selected animal, health, calendar, services and care partners.
Care
Species-based services, provider profiles, appointments and health helper.
My animals
Profiles, health passport, growth, devices and cow or herd records.
Community
Planned stories, conversations and caregiver connections.
More
Travel, emergency network, rescue reports, settings and data.
[ 06 / THE WORK ]MADE FOR PEOPLE.
The experience,
in context.
Explore the project views. Select any image for a larger view without leaving this page.
[ 07 / THE VISUAL LANGUAGE ]MADE FOR PEOPLE.
Character in the details.
Clarity throughout.
Plus Jakarta Sans gives the product friendly shapes and readable detail. Orange establishes recognition; white gives care information room to breathe.
Care orange#F56822
White#FFFFFF
Ink#282B31
Soft lavender#EFEAFF
[ 08 / REFLECTION & VALIDATION ]MADE FOR PEOPLE.
Designed with intent.
Open to learning.
The design questions come from the brief, not participant interviews. The validation plan proposes task-based checks for provider comparison, health-record retrieval, understanding prototype limits and finding cow or herd tools.
- Compare service scope, fees and visit options.
- Select the right animal and retrieve a vaccination record.
- Recognise the limits of emergency and AI previews.
- Find cow and herd tools using relevant terminology.
Integrations are not live. Emergency screens do not dispatch responders or provide treatment. AI responses, device readings and sample provider credentials remain concept material.
